How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting
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چکیده
منابع مشابه
How Tolerable is Delay? Consumers’ Evaluations of Internet Web Sites after Waiting
How consumers’ waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of waiting can be neutralized by managing waiting experiences effectively. A conceptual framework and forma...
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ژورنال
عنوان ژورنال: Journal of Interactive Marketing
سال: 1999
ISSN: 1094-9968
DOI: 10.1002/(sici)1520-6653(199924)13:1<41::aid-dir4>3.0.co;2-s